Use Case - Advanced Status Labels for Confluence
AI-Powered Sentiment Analysis in Jira Service Management
Unlock real-time customer emotion insights to reduce escalations, improve satisfaction, and drive proactive enterprise support.












Use Case
AI-Powered Sentiment Analysis in Jira Service Management
Challenge:
Enterprise support teams managing thousands of Jira Service Management (JSM) tickets often struggle to get timely, accurate insights into customer satisfaction beyond traditional survey responses. Conventional CSAT tracking relies heavily on explicit feedback, which is prone to response bias and low completion rates, leaving teams blind to subtle signs of dissatisfaction or frustration until it’s too late. This delays intervention, increases escalations, and ultimately harms customer retention.

How the Functionality Solves This:
By enabling AI Insights within any JSM project, enterprises unlock the power of advanced real-time sentiment analysis that continuously monitors customer and agent interactions. AI-Insights automatically interprets the emotional tone of communication—ranging from excitement to frustration—without requiring additional manual input or intrusive surveys. This real-time sentiment scoring provides a more complete and unbiased picture of customer satisfaction, enabling support managers to detect dissatisfaction early, intervene proactively, and tailor dialog strategies to improve customer engagement.

How It’s Better Than Default JSM Functionality:
Unlike standard JSM CSAT features that depend on manual surveys and post-resolution feedback, AI Insights continuously analyzes all textual interactions, providing a non-intrusive, real-time understanding of customer sentiment. This reduces negative feedback bias and captures the full emotional context of conversations, including nuanced feelings like sympathy or sadness, which default JSM does not assess. As a result, enterprises gain richer, more actionable data to improve service quality, optimize agent training, and ultimately increase repeat business and referrals.
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